Drew Condon
I’m a jack-of-all-trades UX design leader building organizations that create great products to improve the lives of everyday people.
An Inventory Management & Traceability Platform Purpose Built for the Seafood Industry.
We found an unserved market opportunity and designed a product from the ground up: A web and mobile platform connected to specialized hardware, built specifically for small and medium sized seafood producers and distributors to run the entire business on, end to end.
Building a brand identity and a new product in tandem, from the ground up.
Not only were we launching a completely new product, but we needed an entirely new brand to pivot from the oyster-only world we started with that would resonate with the blue collar seafood world.
A Figma driven CMS for compliant configurable shellfish/seafood tags and labels.
Despite having one single legal compliance standard, shellfish tags in the wild came in quite a few flavors. We needed to find the balance between a repeatable design system and something with enough flexibility to accommodate local inspectors and businesses owners needs.
Helping reporting product teams get unstuck by solving stubborn IA issues from a different POV.
Reporting is a tough world. Hubspot’s reporting product suffered from years of customer complaints about its information architecture, but teams couldn’t seem to rally around a solution. Sometimes an outsiders pov is needed to give team's permission to make the right choice.
Evolving a successful design system to accommodate massive organization growth and product complexity.
Most UX organizations struggle to get their design system off the ground and adopted, but what happens if you’re actually successful here? What happens if everyone does use the system and the product and organization grows behind it?